Designing a research-driven learning platform that helps prospective owners make informed decisions before bringing home a puppy.
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Mapped the structural gap in post-discharge psychiatric care coordination and designed two role-differentiated tools to close it.
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Used voice-of-customer research, journey mapping, and service analytics to identify friction and improve digital utility self-service experiences.
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Reduced onboarding friction by simplifying complex concepts, restructuring the learning flow, and designing a more approachable introduction to entrepreneurship and Web3.
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