My Role: UX Design & UX research
Year: Oct 2024 - Jan 2025
Client: Salient HQ
Salient HQ empowers companies at every stage of growth to access the expertise, vision, and strategic leadership of a Chief Research Officer — on a fractional basis. They offer a variety of services, including research strategy and roadmapping, thought leadership, creative and content measurement solutions, custom research project management, and business growth accelerator masterstroke insights workshops.
Played a foundational role in the launch of a startup by crafting a cohesive brand identity and digital presence that aligned with their mission. Led design of company logo, developed comprehensive branding guidelines, and created a user-focused website that was both visually appealing and highly functional.